BROTHERS IN CHRIST
ETHOS
Brothers in Christ are a community group whose aim is to help men focus on living their lives in line with the lessons of Christ. They offer a place of mutual support for men who are looking to improve their relationship with Christ, via their website, social media accounts, and podcasts.
CHALLENGE
The group was looking for a new, modern logo design, and a set of full brand guidelines in preparation for potential expansion and for approaching churches. It was important to the client that the branding did not appear overtly Christian, and that it would appeal to all age ranges, from teenagers through to middle-aged men.
SOLUTION
Starting from a blank canvas a new logo was created that subtly evoked elements of community and Christianity. Strong primary and secondary typography was selected, followed by a bold, masculine colour scheme with vibrant accent colours. Templates were then created for both digital and print media, enabling the client to take asset production in-house.
“John worked with us to rebrand our community group. He worked with us to develop a design brief, bringing his expertise and knowledge to the table. He created new brand guidelines, including logo, fonts, colour palette, brand assets, and templates for us to use. Working with John was easy and straightforward, and we got a great product at the end.”
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ANDY H
BROTHERS IN CHRIST